There are two common mistakes in gift basket designs (we don't commit either of these) but we thought that customers deserved an explanation and a guide to choosing gift baskets. This guide will help you to choose gift baskets that are not only beautifully designed, but also those that will travel well. Yes, if you are sending a gift directly to the recipient in many cases these will need to be sent via Royal Mail or a courier.
In many instances the gift basket designer will package the gift well and add "This Way Up" stickers to the packaging. The problem is that the postal services or couriers very rarely take any notice of these (even though the package will miraculously arrive with the recipient the right way up) In fact I have had the staff at the courier depot turn the package upside down in my presence, even with "This Way Up" stickers clearly visible on each side of the box,
Many gift basket suppliers are themselves not aware of the mechanics of gift basket design, nor of the fact that couriers will probably not take note of This Way Up stickers. So we cannot place the blame totally at their door, however it is their responsibility to know what they are doing and ensure that your gift basket arrives with you or the recipient in the same condition as when it left them.
To help you choose gift baskets based not only on design, but mechanics as well we have created a short slideshow, showing you exactly what can happen to gift baskets when in transit, when the mechanics of the gift basket has not been thought out by the designer.
To do this we created three gift baskets, one as we would normally design a gift basket and the other two based on the most common mistakes we find when researching our competitors.
We certainly hope this slideshow gives you more insight not only in what to look for when choosing a gift basket,, but to help you to ask the right questions when dealing with a gift basket supplier.
